Wine Goggle » Open Letter to Sauvignon Blanc Interest Group

Sep 16 2009

Open Letter to Sauvignon Blanc Interest Group

Kiwi's love what?

SIR
As someone keenly following the progress of the South African wine industry, especially its foray into international markets, I wish to bring this communication to your attention.
The news release (see below) covers the category of South African Sauvignon Blanc, and states that one of its brands is making headway into the New Zealand market. However, nowhere in the media release is any reference made to evidence of an increase in popularity of this wine in any Antipodean region. This is, of course, unless the words Γò¼├┤Γö£├ºΓö¼├║well receivedΓò¼├┤Γö£├ºΓö¼├æ can be interpreted as evidence of such success, although no figures or quotes are provided to back up this claim.
It is a pity that this kind of mindless communication is accepted by an Interest Group which represents arguably South AfricaΓò¼├┤Γö£├ºΓö£├╗s most exciting white wine category.
Yours faithfully
Darien Morgan
╬ô├╢┬╝Γö£├¡╬ô├╢┬╝Γö£├¡╬ô├╢┬╝Γö£├¡╬ô├╢┬╝Γö£├¡╬ô├╢┬╝Γö£├¡╬ô├¬ΓîÉ╬ô├╢├ë╬ô├▓┬ú
KIWIS SHOW TASTE FOR DURBANVILLE HILLS
New Zealand, regarded by many as the source of the worldΓò¼├┤Γö£├ºΓö£├╗s most exciting Sauvignon blancs, is developing a thirst for Sauvignons from Durbanville Hills, says the brandΓò¼├┤Γö£├ºΓö£├╗s marketing manager Jackie Olivier.╬ô├╢┬╝Γö£├¡ Γò¼├┤Γö£├ºΓö¼├║New Zealanders are in the enviable position of having access to some of the most iconic Sauvignons, so it is particularly flattering for us that Durbanville Hills is being so well received in this market. At the same time, we are experiencing growth with this varietal in Australia, also well-populated with Sauvignon enthusiasts.Γò¼├┤Γö£├ºΓö¼├æ
Olivier said the six Durbanville Hills gold medals won on the 2009 Michelangelo International Wine Awards would in all likelihood act as a further incentive for Australasians to buy wines from the range, recognised for their cool-climate fruit intensity, readily discernible expression of terroir and capacity to age with grace.
She added that the Canadian, Swedish and Dutch markets, where the brand was showing good growth, would also welcome the news.
Three of the wineryΓò¼├┤Γö£├ºΓö£├╗s six golds were for Sauvignons: the 2008 Rhinofields Sauvignon Blanc, 2009 Rhinofields Inner Valley Sauvignon Blanc and the single-vineyard 2008 Biesjes Craal Sauvignon Blanc.

6 responses so far

6 Responses to “Open Letter to Sauvignon Blanc Interest Group”

# Dionysuson 16 Sep 2009 at 9:34 am

Ja nee! This is just PR speak=lekker kak praat.

readily discernible expression of terroir ….go figure that all the way in rainy NZ and sunny Aus….Put a Durbanville Sauvi in a blind line up against 5 other NZ’s Sauvi’s and ask and average punter to spot the Bok amongst the All Black….no chance!

Regards
Dionysus
http://www.thetravellingvineyard.blogspot.com
# Pieter de Waalon 16 Sep 2009 at 5:30 pm

Dear Darien

It seems that you are confusing the Sauvignon Blanc Interest Group (SBIG) with a specific producer (Durbanville Hills).

The Sauvignon Blanc Interest Group strives to increase the awareness, both locally and internationally, of the excellent quality Sauvignon Blanc wines produced in South Africa, while at the same time also supporting producers of this noble grape by presenting technical seminars and giving general assistance to the industry.

The Sauvignon Blanc Interest Group will be going on a “Sauvignon Blanc Safari” during October where we will be presenting theme tastings of some of South Africa’s finest Sauvignon Blanc wines in Norway, Sweden, Finland, Germany and the United Kingdom. These are all markets where we have seen good growth over the past few years (I would recommend that you get hold of the SAWIS reports on exports if you would like to get a better picture of export growth to these markets).

It is, however, not one of the roles of the SBIG to vet press releases done by producers and I would recommend that you make direct contact with Durbanville Hills or Distell to clarify your queries in this regard.

Ps. I appreciate and share your notion that Sauvignon Blanc currently constitutes “South Africa’s most exciting white wine category” and the recent accolades bestowed on this variety surely indicate that Sauvignon Blanc is on track to become South Africa’s signature white wine grape variety.

Regards

Pieter de Waal
Secretary: SBIG
083 357 3864
# Darien Morganon 17 Sep 2009 at 8:03 am

Dear Pieter
Thanks for your reply. Your response unfortunately displays the paucity of co-ordination in the industry when it comes to communications issues. If a major South African producer is claiming to be thrilling a particular market with its sauvignon blancs, surely the Interest Group should be aware of this so as to assist in getting this wonderful message across? Since moving from the UK the one hand’s lack of knowing what the other is doing in the wine industry stands out like – ‘scuse me – a sore thumb. All the best with your good work in promoting a South African variety that is going to rule the world – provided you can make enough of it.
Darien
# Jans Bestbieron 18 Sep 2009 at 9:46 am

Dari╬ô├╢┬ú╬ô├«├ën,

Soos in Tarien van Egoli, my ou tjommie, drop nou jou Ingelsgeit.

Jy is so boers as kan kom, seg ek nou wat weet van tongval en wegval.

En, waarom kom loop staan jy met stront soos die Γò¼├┤Γö£├ºΓö£ΓöÉvoorryΓò¼├┤Γö£├ºΓö£├╗ van Suid-Afrikaanse wyn op die internasionale mark. Dis mos nou puur kop-se-kap daai. Ons is berugte agterryers, maar ons staan reeds diep in die internasionale mark – so liesdiep, dat ons nie meer toontjie natmaak nie. Comprehende.

As Γò¼├┤Γö£├ºΓö£ΓöÉn deurwinterde Afrikaner, is dit duidelik dat die berig waarop jy reageer deur net nog Γò¼├┤Γö£├ºΓö£ΓöÉn PR-agentskap uitgestuur is. Daai ouens wat elke maand Γò¼├┤Γö£├ºΓö£ΓöÉn retainer kry om gerugte te draai sodat dit die skyn van vleis om die lyf dra. So what? Tjeggiese skrapsdansers vind groot byval by Wellingtonse boere, maar wat beteken dit? Die girls dans net en as jy vat, betaal jy dollars of met ingeskopte ribbes, of as jy wegraap, moet jy Γò¼├┤Γö£├ºΓö£ΓöÉn paspoort iewers vandaan optoor. Dis natuurlik as jy verby Mammie kan kom of kyk.

En wat is die Sauvignon Blanc Interest Group? Betaal hulle vir Γò¼├┤Γö£├ºΓö£ΓöÉn man rente, of wat? Hoe weet Γò¼├┤Γö£├ºΓö£ΓöÉn Brother- Art-Thou van die mense?
# Undeginehicon 27 Jul 2011 at 1:22 pm

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# georeodiaon 30 Jul 2011 at 11:18 am

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Open Letter to Sauvignon Blanc Interest Group

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Open Letter to Sauvignon Blanc Interest Group

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