Aug 06 2012
Winemakers are set to become the next commercial celebrities. While Tokara cellarmaster Miles Mossop has been creating a stir Γò¼├┤Γö£├ºΓö£Γöñ and a few swoons Γò¼├┤Γö£├ºΓö£Γöñ with his heartfelt endorsement of Nescaf╬ô├╢┬ú╬ô├«├ë coffee in a current television commercial, local and international brands are clambering over each other for the acting talents and brooding physical presence so characteristic of South African winemakers.
Γò¼├┤Γö£├ºΓö¼├║Besides your terrific terroir, wonderful wildlife and better-than-better biodiversity, the people who create South African wines are fantastic forces of nuanced nature themselves,Γò¼├┤Γö£├ºΓö¼├æ says Dino Mackateer, head of international casting agency Allison Wester-Giles.
Γò¼├┤Γö£├ºΓö¼├║Wine has been positioned as a pure work of art Γò¼├┤Γö£├ºΓö£Γöñ garnered from nature – so the creator of this work of art is an embodiment of the values of faith, trust and culture. Many products wish to associate themselves with persons of this type, so expect a run for the presence of your South African winemakers in many more commercials.Γò¼├┤Γö£├ºΓö¼├æ
MossopΓò¼├┤Γö£├ºΓö£├╗s Nescaf╬ô├╢┬ú╬ô├«├ë gig is just the beginning of things to come, advertising industry insiders say. According to an unnamed source, winemakers such as Boela Gerber from Groot Constantia, Eben Sadie from Eben Sadie, CrystallumΓò¼├┤Γö£├ºΓö£├╗s Peter-Allan Finlayson and Andr╬ô├╢┬ú╬ô├«├ë van Rensburg from Vergelegen are on the verge of signing lucrative endorsement deals.
Sadie and Finlayson are wanted by an agency promoting a range of organic Nepalese hair-products, while GerberΓò¼├┤Γö£├ºΓö£├╗s presence is apparently needed to enhance the image of a gluten-free high protein muscle-building supplement. If all goes well, Van Rensburg will become spokesperson for Chillmax, a revolutionary new range of over-the-counter of anti-anxiety medications.
Mackateer says the bevy of beautiful South African women winemakers will add dainty diversity to the mix. Γò¼├┤Γö£├ºΓö¼├║Debbie Thompson and Corlea Fourie are but two of the finest ladies in the wine business, and their faces could well adorn magazine covers and promote perfumes, sports attire and jewellery,Γò¼├┤Γö£├ºΓö¼├æ he says.
Sources say that a Pinotage Perfume No Perold 25 is on the cards, with both Thompson and Fourie appearing in the television commercial, which also sports a dashing Beyers Truter in tuxedo.
Γò¼├┤Γö£├ºΓö¼├║With sporting stars commanding up to unrealistic sums of R200╬ô├╢┬╝Γö£├¡000 a shoot, winemakers are set to be the next advertising superstars,Γò¼├┤Γö£├ºΓö¼├æ says Mackateer. Γò¼├┤Γö£├ºΓö¼├║They do not have the egos of big name athletes, are easy to work with and the only time a shoot has to be held up is to discuss new wood maturation or the possibility of brettanomyces in the Old World cellars. Besides that, they really rock radically.
Γò¼├┤Γö£├ºΓö¼├║Roll on you South African stunners!Γò¼├┤Γö£├ºΓö¼├æ